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Verified Meta Tech Provider · Official Instagram API

Send a DM to everyone who comments on your post.

Ask followers to comment a keyword like PRICE. Noolu sends each of them your link, price list or offer in a private message within seconds, day and night.

Start freeSee how it works
  • Free plan, no card required
  • No code, nothing to install
  • Creator and Business accounts

  • Noolu is a verified Meta Tech Provider. Our app passed Meta App Review for Instagram messaging and comment permissions.

  • Noolu is part of Anthropic's Claude for Startups program.

Live preview · example account

  • AKanika.k PRICEHere's the full price listView price list
  • TWtom.w LINKToday's reel products, linkedShop the reel
  • PSpriya.s MENUThis week's menu and table bookingBook a table
  • DMdev.mehta GUIDEYour free 5-day guideGet the guide
  • SLsara.lopes CODEFollow us and the code is yoursI'm following

What you get

Every keyword comment gets a reply, even at 2am.

Turn on one automation and three things change: commenters hear back in seconds, each comment becomes a DM conversation, and your link is one tap away instead of buried in your bio.

01Always on

Replies in seconds, day and night

Post at 7pm and log off. Someone who comments at 2:14am still gets your DM at 2:14am, just like the first person who commented.

02New conversations

Conversations with people who never messaged you

The private reply reaches people who don't follow you and have never messaged you, and opens a thread you can pick up.

03Straight to the link

Your link lands right in their inbox, not behind “link in bio”

Send the exact product page, booking link or discount code with a button to tap. Nobody has to dig through your profile to find it.

How it works

Three steps. Then it runs itself.

Connect your account, choose what people should comment, and write what they get back. From then on, Noolu answers every matching comment for you.

  1. Step 1

    Connect Instagram

    Sign in with Instagram’s official Business Login and approve three permissions. No Facebook Page needed.

  2. Step 2

    Pick a post and a keyword

    Choose a post or reel, your next post, or all of them. Then type the word people should comment.

  3. Step 3

    Write the DM and go live

    Write the message, add a link button and switch it on. Every matching comment gets your DM within seconds.

Live. Every matching comment now gets your DM.

Before you start

  • An Instagram Creator or Business account. Switching from a personal account is free.
  • “Allow access to messages” switched on. It's in Instagram's message settings.
Step-by-step setup guide with screenshotsEvery screen in Noolu and on Meta, in order.

Our Star Feature

Or just describe it. Ready in under 20 seconds.

Pick a post and say what people should get. Noolu drafts the trigger keyword, the public reply, the DM and the link button. You read it over and switch it on.

  • Links go in buttons, never pasted into the message
  • Everything is editable before it goes live
  • 10 AI credits per draft. Starter includes 10 a month

Examples

The DM your customers actually get

Five example setups. Pick one to see the comment that starts it, the steps Noolu runs and the conversation that lands in your customer's inbox.

Example setup · mira.studio

New comment

This reel

mira.studio Autumn pieces are live. Comment PRICE for the full list.

sara.lopes PRICE for the camel coat?

Keyword matched · DM sent

mira.studio Sent you a DM!

Noolu runs

  1. PRICE
  2. Reply
  3. Message
  4. Delay
  5. Message
Runs for every comment that contains PRICE

What you get

Every price question gets the full list and your store link within seconds, plus a reminder before free shipping ends.

Names, links and prices are examples. Use your own keyword, any post or reel, and your own words. See every feature

Features

From first comment to follow-up

Gate a reward behind a follow, answer common DMs by keyword, build multi-step flows and see which posts bring in clicks.

ProIncluded in the Pro plan

  • DM keyword replies

    Common questions in your inbox get answered instantly.

  • Analytics

    See which automations and keywords bring in conversations.

  • Needs-a-human alerts

    Get pulled in when someone asks for a real person.

  • Link tracking (Pro plan)

    Know which posts and messages lead to clicks.

    Pro

Also included

  • Visual flow builder (Pro)
  • Follow gate
  • Post and reel manager
  • Public comment replies
  • Exact or contains matching
  • Set up before you post
  • Link buttons in DMs
All features

Account safety

Three permissions. Nothing more.

Worried about your account? Noolu doesn't log in as you or automate the Instagram app. It connects through Instagram's official Business Login, the same access Meta grants approved apps.

Noolu would like to connect to

mira.studioBusiness

Allow Noolu to access

Select a permission to highlight what Noolu uses it for in the list that follows.

Not requestedPublishing posts, reels or stories

You sign in on Instagram. Noolu never sees your password.

Illustration. You approve these on Instagram's own login page and can revoke them any time.

Noolu can't

Reason

  • See or store your Instagram password

    You sign in on Instagram's own login page.

  • Publish posts, reels or stories

    No publishing permission is requested.

  • Follow, like or message people who haven't interacted with you

    It only replies to comments and DMs you receive.

  • Keep access after you disconnect

    Disconnect from your dashboard or Instagram settings.

Works with Instagram Creator and Business accounts. Personal accounts can't use Instagram's messaging API.

Pricing

Free to start. One paid plan.

Start on the free plan with up to 10 automations. Upgrade when you need unlimited automations, the flow builder and link tracking.

Starter

Free forever

For trying it out on a few posts.

$0

forever
No card required
Start free
No code, nothing to install

What you get

  • 1 Instagram account
  • Comment-to-DM and DM keyword replies
  • Unlimited automated DMs*
  • 10 AI credits a month
  • Collect up to 10 emails a month
  • Dashboard analytics
  • Email support
  • Up to 10 active automations

Pro

Recommended

For accounts that sell or capture leads through DMs.

$15

instead of $19per month
Billed $180 a yearYou save $48
Start with Pro
Secure card checkout · cancel anytime

Everything in Starter, plus

  • Unlimited automations
  • Full flow builder with conditions and delays
  • Automations across all posts
  • Link click tracking
  • Unlimited email collection
  • 500 AI credits a month
  • Priority support
  • Official Instagram APIVerified Meta Tech Provider
  • 14-day refundOn your first annual plan
  • Cancel anytimeNo long-term contract
  • Secure checkoutCard payments by Stripe

* Automated messages follow Meta's 24-hour messaging window and platform rate limits. Subscriptions renew automatically until cancelled.

Pricing details and billing FAQ

Guides

Learn it in five minutes

Plain guides on comment-to-DM: how it works, what to do when it doesn't, and how Noolu compares.

Free resources:Comment keyword ideasDM templatesSetup guide

All guides

FAQ

Questions, answered

Something else? Email info@noolu.pro and a person on the team will reply.

Is this safe for my Instagram account?

Noolu uses Instagram's official API and business login, the same access Meta grants approved apps. It does not log in as you, scrape, or automate the Instagram app. Messages are sent within Meta's messaging policies and rate limits.

Do I need a Business account?

You need a Creator or Business account. Personal accounts can't use Instagram's messaging API. Switching is free and takes about a minute in Instagram settings.

Can people who don't follow me receive the DM?

Yes. A reply to a comment is sent as a private reply, which Instagram allows even if the person has never messaged you. If you only want followers to get it, turn on the follow gate.

Do you need my Instagram password?

No. You connect through Instagram's own login screen and can revoke access at any time from Instagram settings or your Noolu dashboard.

Can I pay in rupees?

Yes. Pro is available in INR, and you can pay with UPI, GPay, PhonePe or card.

Let your next post do the replying.

Pick a post, choose a keyword and write the message once. Noolu sends it to everyone who comments that keyword, day and night.

Start freeSee pricing
  • Free plan, no card required
  • No code, nothing to install
  • Creator and Business accounts